• Ben Pechey

Night of 1000 Madonnas


Algorithms officially took the fun out of Instagram, we all know this. We all learnt how to combat the way that Facebook has bastardised our once favourite social media. If you want to keep seeing the accounts on your feed, you have to like 5-10 of their most recent posts, comment and reply to their stories. This is a tried and tested method.

However, when was the last time you liked an image on social media because you actually liked it? So many of the people I follow, I see and like because I know I need to, to ensure that I keep seeing them. I was stood at work the other day, thinking about these things, and I couldn’t remember the last time I liked a post because I genuinely liked the content.

Social media is to some a passion, to others, a necessary evil. I really love Instagram and outside of my blog and podcast, I put the most effort into my Instagram because I love the community feel. Lately, it has become so cooperate because we are all using it like influencers, which isnt why all fell in love with Instagram in the first place.

This year, I stopped treating my account like a business, I post less often, I started doing honest and raw stories, and I am having way more fun. If we stop caring about how many people see and engage with our posts, we will grow our natural interaction. This has certainly been the case for me, and I love the individuals that like my content consistently.

We all need to go back to liking things because we actually like them, and then we will beat the algorithm and see the content we want to see and make Instagram the place we used to love so much.

Shot by Rachel Pechey

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Ben Pechey

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